Perkins Engines Company Limited has appointed Anurag Pai to the position of regional marketing manager for South Asia, replacing Abhinav Gupta.
In this role, Anurag will be responsible for Perkins’ marketing strategy for engines, aftermarket and product support within the South Asia region, which also includes territories such as India, Indonesia, Malaysia, Singapore, Australia and New Zealand. Additionally, Anurag will provide functional leadership for marketing strategy and execution, brand leadership and distribution marketing support for Perkins in South Asia.
Anurag joined the company in 2017, and over the last six years has accumulated extensive experience in the electric power sector through technical marketing and marketing communications roles globally and in the Asia Pacific territories. He has implemented marketing strategies for new product introductions and has planned and executed marketing campaigns to grow awareness of new products and digital offerings, increasing customer engagement and generating leads.
“I’m really looking forward to continuing to raise the profile of the Perkins brand across India and the wider South Asia region,” said Anurag. “As regional marketing manager, I’m keen to build strong relationships with our distributors and customers, as we work together to grow our respective businesses and deliver the Perkins brand promise.”
Global marketing and channel development director, Jason Kern said: “It’s exciting to have Anurag join the marketing team at a time when we’re rolling out a new brand strategy, as well as introducing new products and services into the industry, which are in turn winning us new business.”
Jason added: “I’d also like to extend my sincere thanks to Abhinav for everything he achieved in this role. I wish him continued success in his new position of general sales manager for South Asia.”
Anurag has over 20 years’ rich experience in the industry, implementing and expanding strategies across a range of disciplines including sales and marketing, application engineering and business development.