Taking Charge for an Electric Future

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The online pledge campaign, which was launched by ABB and GreenTV as part of World EV Day on 9th Sept, encourages drivers to recognize the crucial role that electric vehicles (EVs) can play in advancing sustainable mobility, making a commitment that the next car they drive will be electric.

Results to date are already indicating which countries are in the driving seat when it comes to taking action. The United Kingdom is currently leading the way with 29 percent of sign ups. This is closely followed by India (13 percent) and the US at 11 percent.

ABB’s headline partnership with World EV Day amplifies the company’s existing title partnership of the ABB FIA Formula E Championship – the world’s first global all-electric motor racing series. ABB Formula E exists to drive progress in e-mobility by accelerating technical innovation in a competitive environment.

Tarak Mehta, President of ABB Electrification, commented: “Today marks an important milestone in the history of e-mobility with the world’s first EV Day. As headline partner, ABB is delighted to see so many individuals from around the globe taking positive action by signing the pledge.

Ade Thomas, Founder, GreenTV, said: “The rapid transition to electrified, sustainable mobility has never been more urgent. With World EV Day, we are hopeful that we have helped energize and highlight the need to decarbonise transport and encourage everyone to look to electric as a way to continue to build prosperity, enable access and deliver a sustainable way of life.


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