ICA India‘s campaign educates citizens on safer wiring


According to Central Electricity Authority data, on average 13 persons died due to electrical accidents every day in India (2016 – 2017). Over 13% of all fire related accidents were caused by electrical short circuits. Raising awareness about safe practices, safety guidelines and use of appropriate wiring material can greatly reduce the number of incidences. ICA India has always been committed to work towards building the awareness on electrical safety and as a part of this continued initiative ICA India has launched its national awareness campaign “Safe wiring , safer buildings” in New Delhi.  The campaign that is organized in conjunction with Ministry of Home Affairs, Central Electrical Authority and Bureau of Indian Standards is aimed towards raising awareness and educate on appropriate electrical safety policies and ensuring the right material and right size of electrical wiring.

ICA India hopes to empower all electricity users in India by apprising them on the benefits of following the right wiring practices to prevent electrical incidents. The awareness campaign focuses on educating the users on new safety measures, relevant Indian standards, information on international best practices and availability of new technologies to reduce risks. Additionally, Central Electricity Authority & Bureau of Indian Standards share their expert insights to reduce the number of electrical accidents by following existing Indian standards and codes.

Amol Kalsekar – Chief Manager – Building Wire, International Copper Association India (ICA India) said, “Electricity is everywhere and it affects every aspect of our lives. Awareness of electrical hazards is vital in reducing the staggering number of electrical fires, injuries, and deaths that occur every year. By understanding key electrical safety principles and adhering to safe practices, many electrocutions and home fires can be prevented.” He added, “We at ICA India promote the use of right size wiring for safer homes and workplaces through consumer and industry awareness of the issues and risks.”

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