Global leadership in Test & Measurement Arena, Testo India
Q. Testo India has gain credible market share in Test & measurement technology industry, how did Testo India managed this significant growth?
Testo is the market leader in the Test & measurement industry on a global platform. Testo India Pvt Ltd, 100% subsidiary of Testo group now exists in the Indian market for past 12 years. Our team of highly engaged employees, our distributors and channel partner network well spread across the entire nation has enabled us to be the trusted brand present PAN India. Another important aspect that has always been a cut above the rest is our product quality and performance. Our products are made with German technology which gives us a premium value in the market. We even have a NABL certified testing and calibration lab locally available in Pune.
Q. Can you brief us about Testo’s global network & activities?
Testo SE & Co KGaA is a world leader in design, development and manufacturing of electronic portable test and measuring instruments. Backed by more than 60 years of measurement engineering experience, Testo as a group is headquartered in Lenzkirch in the Black Forest region of Germany. Production, Research & development centers are also established in Germany. The company has been privately owned since inception. Today, with 2500 employees, 32 subsidiaries and more than 80 representatives worldwide, Testo is represented on 5 major continents. Testo is continuously working to find innovative measurement solutions in the fields of air conditioning and ventilation, food quality, data monitoring, building technology, emission monitoring, predictive and preventive thermographic maintenance and many more fields.
Q. How about Testo India’s initiatives in measurement technology space? Which are your focus areas?
Being a market leader, we have always understood our role and responsibility towards the segment. Since the very beginning we have provided testing and measurement solution to our customers. With time we have taken measures to improve the measurement methods, introduce advanced products and even include latest trends and technologies in our instruments. We transformed from manual measurement techniques to automatic ones, we initiated the transition from regular analog instruments to digital equipment and now with increasing applications and technology we are providing smart & networked measuring instruments as well. Bluetooth & WiFi connectivity are the key features of our products which are very much in line with the technology around us. Our focus has always been on developing the best products, answer all the application requirements and provide not only the instrument to a user but also present the best solution possible.
Q. What are the market opportunities for Testo products in India? How do you plan to position these products?
Undoubtedly test and measurement industry is one of the rapidly growing industries, Market is very much welcoming for those who come up with solutions that can reduce manual intervention, calculations and analysis time. Testo carters to multiple sectors within the industry & with the ongoing changes and inclusion of smart operational methods, the opportunities have multiplied for T&M equipment. We provide the best suited product for HVAC consultants, contractors, advisors, building surveyors and for segments like food, pharma, HVAC, power, automotive, manufacturing etc. Our products are of great utility starting from those who work in precision and comfort level monitoring in large working areas to those who are engaged in emission analysis in a power plant or a cement plant. Our all-rounder instruments impress with smart technology, fast readiness and convenient application.
Q. What is your marketing strategy for Indian market?
Testo being a prominent name in the sector has a very deep basket of products that are used in several industries and applications. A major role in T&M sector is played by the latest technology and its inclusion with our products & services. With such rich product range our marketing strategy primarily focuses on reaching every possible customer, segment & area of application which is undertaken by proper market development and market-penetration. We have developed a very strong and wide spread distribution network that includes our channel partners, dealers and other resellers. The idea is to be available for our customers & provide a direct contact point to them. This way we can satisfy the existing requirements as well as explore new applications.
Q. Can you please elucidate the contribution of R&D in the success of Testo India products?
Testo India has shown exponential growth and the prime reason is our innovative products and German technology. Our manufacturing unit is in Germany where a great share of fund is invested for R&D purpose to produce high quality products. We analyses the application areas, requirement of customers & difficulties in the measurement process and accordingly come up with the intuitive products. This gives us an additional advantage to pitch our products which are not only cost effective but are very precise. Very recently Testo even received the international prestigious German Design Award 2020 for 3 products for excellent product design – testo 300, testo 400 and testo Smart Probes. This also shows the quality, commitment and thorough R&D that takes place at our end, to continuously improve and keep delivering the best products to the market. Testo has always tried to make compact measuring instruments which are easy to operate. Testo brings in the new generation of IEQ measurement technology with testo 400 which is the universal measuring instrument for all air flow and IEQ applications. The product is sleek and attractive in design with a big data display that can connect to several probes wirelessly. The new range of testo smart probes beats any parallel product in terms of size, shape and user friendliness. Features like customised design of the 605i probe tip, magnetic holder given at the back for secure attachment & bendable probe feature makes measurement more comfortable at the outlets, vents or smaller measurement apertures and openings. The testo 300 flue gas analyser is ideal for the most important measurements involving heating systems. It combines decades of experience in measuring technology with contemporary smart-touch operation, robust construction and impressive design.
Q. Can you brief us more about Testo India’s top line product range?
Considering the latest and most advanced solutions, Testo has a whole new range of smart and intuitive products for instance, testo 440, intuitive air velocity & IAQ measuring instrument which can carry out measuring tasks on air conditioning and ventilation systems reliably under control with just one versatile instrument and multiple range of probes. And as the latest contribution to the industry, testo brings in the new generation of IAQ measurement technology: The new testo 400 which is the universal measuring instrument for all air flow and IAQ applications, and impresses with smart technology, fast readiness and convenient application. Testo also has products like our new Thermal Imagers with smartphone integration designed to deliver networked thermography mostly used for predictive and preventive maintenance in electrical and power sector. Electrical measuring instruments have very distinct and unique features capable to inspect the electrical components and circuit failure threats in multiple applications. We have a range of Smart Probes which equip the users with smart and easy measurement techniques using the smartphone interface. It can get integrated to the thermal imagers and can ensure instant testing and measurements. The testo 160 WiFi data logger measures, monitors and documents temperature, humidity, light intensity, UV radiation, CO2 concentration, atmospheric pressure, continuously, precisely and automatically. Wireless operation, with the easy of saving & transferring data over networks makes our instrument more users friendly, interactive and cost effective. Our continuous approach towards innovation, research & development ensures eminent future of our products which are sure to redefine the overall working experience of Testing & Measurement.
Q. What are the key technological trends that are driving measurement technology industry?
As mentioned previously, the latest trends and advancements that we are witnessing, which are expected to drive the industry are coming from the digitization of the working system. The traditional methods and processes are now getting replaced with smart solutions. The more comfortably we control the process, the better the output we get. The emergence of smartphones has simplified the functioning of every industry. All the time consuming, manually driven operations can now be governed with just once click of the smartphone making the process more easy, accurate, fast and reliable. Booming concepts like IoT and cloud storage are yet other advancements that are influencing the measurement industry as they are faster and much secure way of data transfer and storage.
Q. According to you what is the forecast for the measurement technology industry?
At the current scenario when we are witnessing a great development prospect in all the industrial areas, increasing digitization of the existing systems, adaptation of smart technology within the industry and growing power and energy concerns, the needs for measuring instruments has increased big time. Now when the government has also become so focused on the upcoming concepts like smart cities, green technology & renewable energy conservation, the testing & measurement industry is sure to see a great future ahead as the applications are going to increase and so are the solutions required. Testo also hopes to offer many technologically advanced products in the coming era of opportunities.