Legrand India inaugurates its first retail outlet – Legrand Studio in Kochi
- Legrand Studio will offer customer touch-n-feel of the stylish, technology friendly, efficient product range - First such studio by the company in Asia Pacific - Product showcase under one roof for all customers
Legrand India, a global leader in electrical and digital building infrastructure inaugurated their first retail outlet- Legrand Studio in Kochi today. First of its kind studio by the company in India, the experiential centre cum studio will host all Legrand’s India group company products. Globally such experience centres are present in nine countries and now, for the first time, it is making its entry in the Asia Pacific region with India. The Kochi launch is expected to follow by opening in Hyderabad.
Legrand Studio is Legrand’s global brand for product showcase. Experiential Centre in combination with a retail outlet, Legrand Studio is a comprehensive panorama of the solutions designed throughout the group for the residential, commercial, hospitality and industrial markets. The product offerings in the studio are arranged as per the business verticals and sorted as per customer requirement in to sections like Home Automation, User Interface, Energy Distribution, Structured Cabling, and Cable Management. With an interactive product display and fully automated experience, Legrand Studio will provide its visitors with a hands-on experience that can help them make an informed choice. End consumers can directly place order through the studio and even buy products here. The design approach is based on the concept of Designeering. It has all the technicalities of engineering but put forth in an intuitive and easy to understand communication system.
Legrand Studio will also double up as training centre for all players in the electrical trade, from investors to installers. Legrand has been known industry wise for its innovation, value adds to solutions, and in helping professionals adapt to a constantly changing business. The purpose of the Legrand Studio is also to reach out to its customers directly and interact with them on daily basis through the studio.
Mr. Jean Charles Thuard, CEO and Managing Director, Legrand India said, “The breadth of Legrand’s offer has diversified over the last 20 years in India. Legrand has been able to successfully develop product solutions for various industries and its user (investors, system integrator, architects, panel builder, end customer etc.). Post the successful launch of Innovals in Mumbai, Ahmedabad & Lucknow, we planned to reach out to our customers directly through Legrand Studio where customers can walk in and make their purchases.” He further added, “we plan to launch the Legrand Studio in multiple locations across India. Through such studios we will be able to interact with our customers directly enabling us to develop a real time communication with them and understand their purchase behavior.”
Speaking at this inauguration, Mr. Sameer Saxena, Director- Marketing (Group), Legrand India said, “India has been a very fast-growing market for Legrand. We have received a positive feedback from our stakeholders and customers post the successful launch of Innoval in Mumbai, Lucknow, Ahmedabad respectively and now we decided to reach to our end customers directly through the Legrand studio. Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. With the launch of Legrand Studio, we plan to reach out to our customer with an experiential and interactive narrative that is simple to comprehend. He further added, “Through the launch of Legrand Studio, we will be able to bring customer closer to the brand and help them to choose what they are seeking.’
Legrand is world’s leading electrical and digital building solution provider company with global turnover of 5.5 billion Euros. Company enjoys leadership in premium wiring devices as well as MCB in Indian market. The product offering by Legrand are widely used in residential, commercial, industrial and hospitality industry.
About Legrand Group in India:
A global specialist in the electrical & digital building infrastructure, Legrand is a Euro 5.5* billion (470.2864 cr) group based in Limoges, France. The group has manufacturing facilities in 90 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a global market share of over 20% and 14% respectively. Legrand also enjoys leadership positions in at least one of its major business areas in a number of countries including France, Italy, Russia, Brazil, Mexico, China, and of course India.
Legrand India offers a wide range of products in the categories of Energy distribution, Wiring devices, Home Automation, Structured Cabling, Lighting Management Solutions, Cable Management and Industrial application products. It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices Apart from this, the company also holds a leading position in Home Automation, MCCBs and Cable management systems.
The company’s geographical reach, across market segments, caters to new requirements of customers with smart solutions that make Legrand a multipolar group. And this multipolar nature, and the global philosophy of Listen, Design, Make and Support has enabled it to provide innovative and smart solutions. Legrand’s products are amongst the top in the market and have undisputable brand equity.
Legrand products and services comply with the three criteria of simplicity – simplicity of use, simplicity of installation and simplicity of distribution – which enable the company to quickly penetrate new markets. With an employee base of over 1000 in India, the company is fast emerging as a leader in its core business by extending products and services that suit every segment in the local market.
Headquartered in Mumbai, Legrand operates across India through 26 offices, 600 stockiest, 11500 retail outlets with three state-of-the-art manufacturing units, seven training centers and two R&D center. Technological innovations, simple and rapid product combinations to form communicating systems, clever installation ideas etc. are the focus of the R&D team at Legrand.